Bullseye Lodge

The lodge

Super Bowl 52 was hosted in out Target headquarter city of Minneapolis. Part of the festivities was a fan festival that was set up on Nicollet Avenue, which is The street that our headquarters are located on. Our Target Experiential team decided to participate and open our Target Commons space to the public. Our Target Creative team was tasked with coming up with the theme and delivering a style guide along with supporting graphics to our Experiential team and external agency Wasserman who would bring the whole space to life. We landed on the Bullseye Lodge as a natural fit to the north. My responsibility along with helping with other various graphics was the creation of the way-finding throughout the space.